The name of the shop, “Vicolo” means “alley” or “small street” in Italian.
Old streets in various parts of Italy that he has walked through many times.
The view while walking through the narrow and intricate alleys is calming,
the atmosphere is quiet and peaceful.
One step out of the shop and you will find a small alley leading to Lake Biwa,
which is rich in nature.
We named it after our desire to live a rich life while cherishing the five senses.
Born in 1976.
He entered the apparel industry
at the age of 18 and worked in
clothing store for 26 years.
At the age of 44,
he started his own business.
His underlying views on fashion,
favorite movies and music
have never changed.
He likes to delve deeply into
one thing at a time.
As he grows older, he begins to think
more deeply about fashion,
It is not only about “clothes” and
“things” that follow brands and trends.
I also began to think about the importance
of the inner life and lifestyle within my own axis.